An alternative business model for the fashion industry
It is a cliché but nonetheless true: the story of a start-up is one of trial and error. For Studio AMA nothing could be further from the truth. My goal: to make the fashion industry more ethical. In order to achieve this, I use an alternative business model with my label, where one threshold is a little higher than the other. And that slows down the process. Like today. I tell you what's going on. But let's start at the beginning.