"You've really found your true passion," I hear that all the time. A beautiful compliment and that's how I experience it. I found my voice. It all fits. My 'working' days are nice, the challenges on my path are interestingI wouldn't want to miss the meetings and surprises and I'm looking forward to what's coming tomorrow and the time after that.
But there is also something else that is brewing: it is slow. Every day I work on the puzzle pieces of a sustainable wardrobe, made according to Studio AMA's principles. Sustainable, waste reducing, socially responsible, at the right price.
About a year ago I made a choice to start the ethical fashion label I was looking for as a consumer myself. I started a project in which I would look for ways to create responsible fashion that I myself would fully support.
The challenge brings me to more challenges. Developing towards systems and then linking them together.
For example, for a particular fabric (1) I have found a good design (2) but not yet a place to make clothes (3).
I discovered a good studio (3) that can perfectly make a design (2) but the material with the ideal capacities didn't cross my path yet.
In my studio there is a wall full of drawings and plans (2), rolls, boxes and samples full of material to work with (1) a list of places to visit for clothing (3).
Enough to do. A more extensive offer, more different garments,is something that I long for and that is now really necessary. I'm working on it.
In the meantime, I also like to keep you informed about the ins and outs through social media. I think about how this can and may evolve. Meanwhile, I'm hanging tags and embroidering the new series of sweaters .
But I found my true passion. And the challenges may be so great, so is my pleasure. Can you relate to that?
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