origin of material
Studio AMA stands for circular fashion. That also means using textile leftovers that would otherwise go to waste.
For this collection, Studio AMA worked together
with Annabel Textiles, a small and local company situated in Mariakerke, founded in 1974, that now has a distribution market in more than 60 countries. This company weaves high-quality fabrics that are usually used for interior decoration and curtains. Think of complex jacquard, heavy velvet, structured and firm fabrics.
Creative and qualitative material, qualities with which Studio AMA is only too happy to be associated with.
All pieces are made at tailor-made company Zonnehoeve Production, our partner in Eke-Nazareth.
Zonnehoeve Production offers paid employment within a protected and adapted working environment for people who have difficulty finding their way in the conventional job market.
The designs are adapted to possibilities within Zonnehoeve. Studio AMA works actively with the team from Zonnehoeve to provide feasible yet challenging assignments. An intensive and special innovative collaboration.
Therefore, Studio AMA wants to make use oflocal and social employment to produce ethical fashion. It offers us the perfect opportunity to convert textile surpluses into sustainable fashion in a socially responsible way, while the Zonnehoeve employees can build up new skills in this way through interesting, qualitative assignments.
In doing so, we contribute to a positive impact on society, also with the production process!
It is important to take good care of your favourite AMA item! This will ensure a longer life for the garment, so you can wear it as long as possible.
- Overwashing is bad for the environment and for your mood.
- Steaming is the quickest and easiest way to refresh.
- Preferably don't use too much and not too aggressive detergents. ("Too much is never good, except for happiness." - from my grandmother)
Taking care of your wardrobe in a sustainable way is both ecological and economical And that is how your clothes last longer.