An alternative business model for the fashion industry
It is a cliché but nonetheless true: the story of a start-up is one of trial and error. For Studio AMA nothing could be further from the truth. My goal: to make the fashion industry more ethical. In order to achieve this, I use an alternative business model with my label, where one threshold is a little higher than the other. And that slows down the process. Like today. I tell you what's going on. But let's start at the beginning.
Continue reading De invloed van lokale textielfabrikanten en sociale maatwerkbedrijven als partners
How sustainable is your clothing?
What makes a garment a durable garment? How do you put together your personal collection in an ethically responsible way? 5 criteria for sustainable clothing.
Continue reading 5 criteria voor duurzame kledij
§SWEATER gets a profile during the launch at Het Objectief
On Friday 21 September, all puzzle pieces would fall into place during the launch of the new collection. Prior to this, Studio AMA was invited at Het Objectief. It was not only a launch event, but also a fitting room and a shooting location. How did it go? Please read on.
Continue reading §2.SWEATER: launch